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-Reimagined YouTube Shorts-
Sponsor
Timeline
Mar-May 2023
My Role
Researcher
Data Analyser
UI/UX Designer
Team Mates
Qiuli Wang (Chelsea)
Wei Tang
Ruiying Wang
Arjun Ashok
Tools Used
Figma
Photoshop
​illlustrator
The Problem
The problem space revolves around content creation and the challenges faced by content creators in growing their audience, managing time constraints, and seeking a simple all-in-one platform. While short video content has gained popularity, platforms like YouTube Shorts are facing lower popularity compared to other platforms. This has led to a problem statement focusing on the impact on the creativity and originality of short videos shared and consumed on YouTube. Further research has been conducted specifically on YouTube Shorts to gain deeper insights into the issue.
Design Process
Research Insights
Value Proposition
Challenges
Audience
How Might We
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How might we enable content creator to make the most out of Youtube Shorts?
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How might we help content creators innovate to make it a better community for users?
Editing
Trending
Visibility
Low Fidelity Prototype
Templates Flow
Editing Flow
Editing Flow
User Testing Insights
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Hard to distinguish the shorts home page and templates page
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Unclear about the Go Trim button
High Fidelity Prototype
UI Revamp - Templates Flow
TEMPLATES
Wireflow Gif
UI Revamp - Editing Flow
Editor
Editor
Wireflow Gif
Concept Potential
01
Competitive Advantages
The AI filter and the templates page reduce the work load of users giving our app an edge over compititors such as TikTok
02
Ecosystem Expansion
The features can be interlinked with the Google drive and Google photos. This enhances user convenience and cross-platform engagement
03
Improved Monetisation
With the addition of new features, Google can have in-app purchases, premium templates that could generate revenue helping in the growth of the platform
Product Enhancement
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